Rachel Brauer
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Your 2020 LinkedIn Marketing Strategy

1/27/2020

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LinkedIn, a professional networking site with over 600 million active users, is a social media platform that I never thought I would endorse. 

But here we are.

In 2020, LinkedIn closely resembles Facebook in 2012 before it became oversaturated with ads, social selling, and political clickbate.

Because, let's face it, marketers ruin everything. 

LinkedIn's organic reach right now is unreal -- so I advise taking advantage of this opportunity by leveraging the platform.

​But first, you need to leverage your profile.

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My big wins of 2019

1/1/2020

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2019 was one hell of a year — one filled with magnificent challenges and triumphs. I’m grateful for all of the people I met and the experiences that I lived. Above all, I'm eager for what the next year and decade holds.

Here's my year-in-review: 
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Tips for Writing High-Performing SEO Content

10/13/2019

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In the era of social media, is blogging dead? I would disagree.

Not only does blogging provide relevant content to your audience, but it helps index your website, or add pages to Google. And there's a way to strategize blogging that increases the likelihood of your audience seeing your content through SEO, or search engine optimization. 

After listening to episode #221 of Amy Portfield's The Online Marketing Made Easy Podcast where she interviews Neil Petal, master of SEO, I realized this information was too good not to share. ​

In this article, I'm going to walk you through the process of developing a detailed 3-month SEO plan to optimize your website, create evergreen content, and attract your target audience, as divulged by Neil Patel.

We can undergo the process to create killer SEO-optimized content together. 
How to write high-performing SEO blog content in 2019.

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Must-Listen to Podcasts for Creative Entrepreneurs

9/7/2019

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Anyone else love podcasts? My favorite activity has become going on 4-mile walks while binging a few of my beloved shows. Here are a couple of my favorite podcasts (some of which are online marketing related because ya girl loves to learn) to add to your playlist:⠀⠀⠀
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An Open Letter About Urban Outfitters' Digital Marketing Strategy

9/6/2019

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About

This blog post is an assignment from my New Media Driver's License course from my time as an undergraduate at Michigan State University.  As a class, we were assigned a brand from the start of the semester to analyze. Below is my response to a cumulative examination of Urban Outfitter's digital marketing strategy.

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Dear Urban Outfitters,

As a student who has been analyzing all aspects of your digital marketing strategy, I am drawn to the shop's overall aesthetic and the culture you promote.

From a marketing perspective, I find UO's incorporation of hashtags in their Instagram post's brilliant. By encouraging customers to sport UO hashtags in their pictures (#UOonYou, #UOHome, etc.), those posts are then filtered and live-streamed on the Urban Outfitters Community page on their website.

This is brilliant in one of two ways: first, you are offering customers an outlet to feel heard.

Second, your website is updated continuously at the rate your media is consumed.


However, I have one suggestion that I believe will take your brand to the next level:

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    Hey there,
    I'm Rachel!

    Social media maven at your service! Read more about me. 
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Testimonials

"Rachel has done an outstanding job of weaving Michigan Medicine values into her work. She is intentional and thoughtful in her Marketing practices, and always brings care and integrity to her work. She actively challenges herself to be learning, and think critically about representing AHI and Michigan Medicine in the most responsive and inclusive way possible. Rachel is innovative in her approaches to Marketing and Communications. She constantly challenges AHI to think of new ways to reach their communities in a way that feels supportive. Rachel also incorporates team feedback into her work, and is always looking for ways to include more voices in the work. I’m proud of the work Rachel has done in response to meeting both AHI & Michigan Medicine values. She is a true asset to the institution and to the field."
-  Janine Driver, Marketing Specialist at the Adolescent Health Initiative.

"Rachel was my digital strategist for a year. I'm incredibly pleased with her innovation, work ethic, persistence, diplomacy, and creativity. She does more than sit back and let me dictate to her. She jumps in as a valued collaborator.  If needed, she has learned a new skill and pursued formal education to assist in any task I ask. If you have the opportunity to work with Rachel DO IT, she's like a whole team in one person,"
- Pamela Stewart, author.

"Rachel approaches all projects with heart and a lot of passion. She envelopes herself in the subject matter of her work, and she strives for perfection. She's not afraid to reach out when she needs help, wants to do more, or is looking for another perspective on things. Rachel is someone I would turn to for projects that need a creative lens or greater sensitivity. She is encouraging -- both personally and professionally -- and cheers for all to succeed. She's sure to bring an aura of positivity wherever she goes,"
- Caitlin Taylor, Communications Coordinator for Airport Community Schools, former Editor-in-Chief of Her Campus-Michigan State University.

"Rachel has gone above and beyond for Project LETS-MSU. She has brought many incredible ideas to the table and has never failed to execute them. Her creativity and passion is definitely noticeable in her work,"
- Sonali Solanki, former President of Project LETS-MSU. 
  • Home
  • about
  • Blog
  • Portfolio
    • Social Media Management >
      • Consulting
      • Adolescent Health Initiative
    • Writing Samples >
      • The State News
      • College of Nursing
      • Her Campus
    • Event Promotion
  • Contact