Rachel Brauer
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The Spartan Nurse Brand

My expertise can be used to implement successful digital marketing and communications strategies. As the former Writer for MSU’s College of Nursing’s Marketing and Communications team, I helped monitor engagement levels on our social platforms to curate content promoting the Spartan Nurse brand. I also used this data to inform recommendations for SEO features and website updates. Based on our analysis, I was able to author some of the highest performing stories from both the 2017 and 2018 academic school year. My experience in developing the Spartan Nurse brand has shaped me into an asset for developing data-driven marketing strategies and exceptional social media content.  ​

Monthly eNews Sample

9/24/2018

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About this document: In my position, I was charged with contributing to and compiling the College of Nursing's monthly eNewsletter. 
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          September 2018
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Where there is a Nurse, There is Change
From her first job working in a medical records department to becoming the MSU College of Nursing’s Associate Dean for Community Engagement and Public Service and Director for Diversity and Inclusion, Denise Ferrell, DNP, RN, is driven by curiosity and public service. 

“While two patients may have the same diagnosis, I believe nurses should provide individual and personalized care,” said Ferrell. “In other words, you can’t put all of your patients into one box. When caring for patients, we need to use a holistic approach and examine them mentally, physically, emotionally, and spiritually.”
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A Delay is Not a Denial
Growing up in Joliet, IL, it was rare for me to see a woman play an important role in the workforce. As a young girl, I often wanted to spring into action and save my family as they struggled with high blood pressure, diabetes, breast cancer, and obesity. As I grew and learned more about common illnesses and diseases that plague underrepresented populations, I developed an interest in nursing.

Nurses are superheroes who spring into action.
  • Nurses save lives;
  • remain calm under pressure;
  • and make things happen in an emergency.
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If I had been Queen instead of Dean
Melanie Dreher: Visiting Scholar and Thought Leader

As educators, we prepare students whose careers will last 50 years. The challenge is that we have no idea what the next 50 years is going to bring.

How do we begin to think about this? I think that we might tend to demure from it because we’re worried that if we don’t know everything, we can’t teach everything. Let’s move forward and make our students continuous learners, make sure that they are flexible, make sure that they are open, and make sure that they have a foundation. That their career goal is helping people to live well and that we have to use all the available technology and the technology of the future to help us fulfill that mission. If we could do that, then we wouldn’t have to worry so much about the future.
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NEW FACULTY & STAFF

Ann Annis, PhD, MPH, RN, is an Assistant Professor tenure faculty member. Her research focus is on the application and measurement of care delivery processes.

Sherry Bumpus, PhD, MS, FNP-BC, is an Associate Professor tenure faculty member. She practices as a Family Nurse Practitioner at the HOPE Center in Ypsilanti, MI. Her program of research is with cardiac patients and outcomes research.

Jessica Ery, MSN, RN, APRN, CNM, is an Assistant Professor teaching in the undergraduate traditional nursing program. She comes to the College of Nursing with over twelve years of practice experience.

Kristine Rose, MSN, RN is an Instructor teaching in the undergraduate nursing program. She comes to the College of Nursing from Saint Francis Medical Center College of Nursing in Peoria, Illinois where she taught for over 10 years.

Karen Springer, BSN, is the Administrative Assistant for Community Engagement & Public Service. Karen has been at MSU for 12 years working in a variety of roles at the Residence Education and Housing Services, College of Agriculture & Natural Resources, and College of Human Medicine. 

Tsui-Sui Annie Kao, PhD, FNP-BC, is an Associate Professor tenure faculty member. Her research focus is in family research among ethnically diverse populations, particularly in exploring ways to reduce adolescent risky health behaviors. 

​PUBLICATION SPOTLIGHT

The Oncology Nursing News published the article "Meditation App Benefits Hospice and Palliative Care Clinicians" written by Rebecca Lehto, PhD, RN and Carrie Heeter, PhD.

Gastroenterology Nursing published the article, “A Mobile App to Increase Informed Decisions About Colorectal Cancer Screening Among African American and Caucasian Women: A Pilot Study” written by Kelly Brittain, PhD, RN and PhD student Kendra Kamp.

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    About

    One of my favorite professional positions was when I served as the Writer III for Michigan State University's College of Nursing's Marketing and Communications Team. While I had multiple responsibilities, my primary task was content strategy -- which entailed highlighting the many faces of the College of Nursing working to improve patient outcomes and the healthcare system.

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Testimonials

"Rachel has done an outstanding job of weaving Michigan Medicine values into her work. She is intentional and thoughtful in her Marketing practices, and always brings care and integrity to her work. She actively challenges herself to be learning, and think critically about representing AHI and Michigan Medicine in the most responsive and inclusive way possible. Rachel is innovative in her approaches to Marketing and Communications. She constantly challenges AHI to think of new ways to reach their communities in a way that feels supportive. Rachel also incorporates team feedback into her work, and is always looking for ways to include more voices in the work. I’m proud of the work Rachel has done in response to meeting both AHI & Michigan Medicine values. She is a true asset to the institution and to the field."
-  Janine Driver, Marketing Specialist at the Adolescent Health Initiative.

"Rachel was my digital strategist for a year. I'm incredibly pleased with her innovation, work ethic, persistence, diplomacy, and creativity. She does more than sit back and let me dictate to her. She jumps in as a valued collaborator.  If needed, she has learned a new skill and pursued formal education to assist in any task I ask. If you have the opportunity to work with Rachel DO IT, she's like a whole team in one person,"
- Pamela Stewart, author.

"Rachel approaches all projects with heart and a lot of passion. She envelopes herself in the subject matter of her work, and she strives for perfection. She's not afraid to reach out when she needs help, wants to do more, or is looking for another perspective on things. Rachel is someone I would turn to for projects that need a creative lens or greater sensitivity. She is encouraging -- both personally and professionally -- and cheers for all to succeed. She's sure to bring an aura of positivity wherever she goes,"
- Caitlin Taylor, Communications Coordinator for Airport Community Schools, former Editor-in-Chief of Her Campus-Michigan State University.

"Rachel has gone above and beyond for Project LETS-MSU. She has brought many incredible ideas to the table and has never failed to execute them. Her creativity and passion is definitely noticeable in her work,"
- Sonali Solanki, former President of Project LETS-MSU. 
  • Home
  • about
  • Blog
  • Portfolio
    • Social Media Management >
      • Consulting
      • Adolescent Health Initiative
    • Writing Samples >
      • The State News
      • College of Nursing
      • Her Campus
    • Event Promotion
  • Contact