Social Media for nonprofit health care organizations
In September 2019, I was hired onto the Marketing & Events Team at the University of Michigan Health's Adolescent Health Initiative (AHI) as their Marketing & Communications Assistant. AHI is a nonprofit extension of Michigan Medicine's Community Health Services (CHS), and as an organization, their mission is to advance innovative adolescent-centered health care through practice improvement, education, research, and youth and community engagement.
As a brand, AHI's tone is evidence-based, inclusive, youth-centered, and politically neutral. As an organization, they use jargon-free language with call-to-actions, informal, while speaking from a human perspective. They address topics that can be controversial, and strive to communicate complicated ideas with respect to all parties involved, while above all, encourage the agency of adolescents.
My primary focus at AHI is managing the production and distribution of their external communications. This involves coordinating with AHI's interdisciplinary staff to promote their work across their website, social media (SM) platforms, bi-weekly newsletter, and external outreach. This involved managing their 4 social media accounts (Facebook, LinkedIn, Twitter, and Instagram) with a social media calendar.
As a brand, AHI's tone is evidence-based, inclusive, youth-centered, and politically neutral. As an organization, they use jargon-free language with call-to-actions, informal, while speaking from a human perspective. They address topics that can be controversial, and strive to communicate complicated ideas with respect to all parties involved, while above all, encourage the agency of adolescents.
My primary focus at AHI is managing the production and distribution of their external communications. This involves coordinating with AHI's interdisciplinary staff to promote their work across their website, social media (SM) platforms, bi-weekly newsletter, and external outreach. This involved managing their 4 social media accounts (Facebook, LinkedIn, Twitter, and Instagram) with a social media calendar.
Here is a sample of the yearly social media content calendar I created and maintained in Microsoft Excel. The purpose of the calendar is to log all of the relevant deliverables in one place (e.g. - alt text and image descriptions, copy, what platforms the content would be posted to).