LinkedIn, a professional networking site with over 600 million active users, is a social media platform that I never thought I would endorse.
But here we are.
In 2020, LinkedIn closely resembles Facebook in 2012 before it became oversaturated with ads, social selling, and political clickbate.
Because, let's face it, marketers ruin everything.
LinkedIn's organic reach right now is unreal -- so I advise taking advantage of this opportunity by leveraging the platform.
But first, you need to leverage your profile.
2019 was one hell of a year — one filled with magnificent challenges and triumphs. I’m grateful for all of the people I met and the experiences that I lived. Above all, I'm eager for what the next year and decade holds.
Here's my year-in-review:
In the era of social media, is blogging dead? I would disagree.
Not only does blogging provide relevant content to your audience, but it helps index your website, or add pages to Google. And there's a way to strategize blogging that increases the likelihood of your audience seeing your content through SEO, or search engine optimization.
After listening to episode #221 of Amy Portfield's The Online Marketing Made Easy Podcast where she interviews Neil Petal, master of SEO, I realized this information was too good not to share.
In this article, I'm going to walk you through the process of developing a detailed 3-month SEO plan to optimize your website, create evergreen content, and attract your target audience, as divulged by Neil Patel.
We can undergo the process to create killer SEO-optimized content together.
Anyone else love podcasts? My favorite activity has become going on 4-mile walks while binging a few of my beloved shows. Here are a couple of my favorite podcasts (some of which are online marketing related because ya girl loves to learn) to add to your playlist:⠀⠀⠀
This blog post is an assignment from my New Media Driver's License course from my time as an undergraduate at Michigan State University. As a class, we were assigned a brand from the start of the semester to analyze. Below is my response to a cumulative examination of Urban Outfitter's digital marketing strategy.
Dear Urban Outfitters,
As a student who has been analyzing all aspects of your digital marketing strategy, I am drawn to the shop's overall aesthetic and the culture you promote.
From a marketing perspective, I find UO's incorporation of hashtags in their Instagram post's brilliant. By encouraging customers to sport UO hashtags in their pictures (#UOonYou, #UOHome, etc.), those posts are then filtered and live-streamed on the Urban Outfitters Community page on their website.
This is brilliant in one of two ways: first, you are offering customers an outlet to feel heard.
Second, your website is updated continuously at the rate your media is consumed.
However, I have one suggestion that I believe will take your brand to the next level: