Ahh Instagram, the social media platform we all love to hate.
With the rise of follow/unfollow, bots, the ever-changing algorithm, and the obsession over vanity metrics, most business owners ax Instagram from their marketing plan entirely. While Instagram may not be the ideal social platform to include in every business' marketing arsenal, it can be a game-changer for those it is.
Here are 6 (organic) ways to boost your engagement on Instagram.
I’ll be honest, starting a business is more complicated than I expected. I mean, I graduated with a liberal arts degree -- not business management. Once I realized that I needed to seek external support in order to build a business, I turned to one of my favorite digital marketing influencers, Jenna Kutcher. She encourages the listeners of her podcast, Goal Digger, to join the Rising Tide Society.
If you have ever wondered about the origin of the hashtag #communityovercompetition, it's the Rising Tide! In essence, the organization is a national support group by creatives for creatives. There are local chapters, referred to as "Tuesdays Together" where members meet once a month to discuss topics such as SEO, websites, Pinterest for business, etc. Basically, these monthly meetings serve as a mastermind and networking opportunities.