This blog post is an assignment from my New Media Driver's License course from my time as an undergraduate at Michigan State University. As a class, we were assigned a brand from the start of the semester to analyze. Below is my response to a cumulative examination of Urban Outfitter's digital marketing strategy.
Dear Urban Outfitters,
As a student who has been analyzing all aspects of your digital marketing strategy, I am drawn to the shop's overall aesthetic and the culture you promote.
From a marketing perspective, I find UO's incorporation of hashtags in their Instagram post's brilliant. By encouraging customers to sport UO hashtags in their pictures (#UOonYou, #UOHome, etc.), those posts are then filtered and live-streamed on the Urban Outfitters Community page on their website.
This is brilliant in one of two ways: first, you are offering customers an outlet to feel heard.
Second, your website is updated continuously at the rate your media is consumed.
However, I have one suggestion that I believe will take your brand to the next level: