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An Open Letter About Urban Outfitters' Digital Marketing Strategy

9/6/2019

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About

This blog post is an assignment from my New Media Driver's License course from my time as an undergraduate at Michigan State University.  As a class, we were assigned a brand from the start of the semester to analyze. Below is my response to a cumulative examination of Urban Outfitter's digital marketing strategy.

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Dear Urban Outfitters,

As a student who has been analyzing all aspects of your digital marketing strategy, I am drawn to the shop's overall aesthetic and the culture you promote.

From a marketing perspective, I find UO's incorporation of hashtags in their Instagram post's brilliant. By encouraging customers to sport UO hashtags in their pictures (#UOonYou, #UOHome, etc.), those posts are then filtered and live-streamed on the Urban Outfitters Community page on their website.

This is brilliant in one of two ways: first, you are offering customers an outlet to feel heard.

Second, your website is updated continuously at the rate your media is consumed.


However, I have one suggestion that I believe will take your brand to the next level:

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    Hey there,
    I'm Rachel!

    Social media maven at your service! Read more about me. 
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"Rachel was my digital strategist for a year. I'm incredibly pleased with her innovation, work ethic, persistence, diplomacy, and creativity. She does more than sit back and let me dictate to her. She jumps in as a valued collaborator.  If needed, she has learned a new skill and pursued formal education to assist in any task I ask. If you have the opportunity to work with Rachel DO IT, she's like a whole team in one person,"
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- Caitlin Taylor, former Editor-in-Chief of Her Campus-Michigan State University, current reporter for the Monroe News.

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  • Home
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    • Social Media Management >
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      • College of Nursing
      • Her Campus
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