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If you’re looking to grow your following and build a community on Instagram, you need to provide educational content (lessons, how-tos). Positioning yourself as a thought leader is the perfect way to build credibility and deepen your relationship with your audience. So, the next time you’re drafting content for your feed, keep these tips in mind: 
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 This is a guest post written by Katie Ko Social. More information about Katie can be found at the end of the article.
Is anyone else in denial of the fact that we’re already over halfway through 2019? Fall is quickly approaching and before we know it, 2020 will be here. So, what should you focus on for the rest of the year? The short answer: a lot of things. One of the hardest parts about social media is the pressure to “keep up with the trends.” I hear it from clients on a weekly basis: what should we be doing? How can we stay relevant? Social media is always changing and it can be difficult to stay on top of it all. But for now, I recommend focusing on the following trends.  Whenever I talk with clients, their biggest concern is whether or not to invest in social media. I'm peppered with questions ranging from: will it actually produce an ROI, (or a return on investment)? How do you even measure ROIs with social media? How do I know which platform is right for my business?
On top of that, the list of social media platforms goes on and on. And in the shifting social sphere, it can feel like an uphill battle trying to gain momentum on one platform, let alone all of them. And I know what you're thinking: "But Rachel, how do I know which platform to focus on?" 
Ahh Instagram, the social media platform we all love to hate. With the rise of follow/unfollow, bots, the ever-changing algorithm, and the obsession over vanity metrics, most business owners ax Instagram from their marketing plan entirely. While Instagram may not be the ideal social platform to include in every business' marketing arsenal, it can be a game-changer for those it is. Here are 6 (organic) ways to boost your engagement on Instagram.  |
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