Building an authentic brand

​AHI's tone is evidence-based, inclusive, youth-centered, and politically neutral. They use jargon-free language with call-to-actions enthusiastically descriptive, informal (but without usage of slang), and speak from a human perspective. We address topics that can be controversial, and strive to communicate complicated ideas with respect to all parties involved, while encouraging the agency of adolescents.

AHI's Core Values: 

  • Collaboration
  • Diversity and Inclusion
  • Expertise
  • Innovation
  • Responsiveness
  • Quality
Yesterday was TAC TAC's last meeting of the year! Thank you to our Teen Advisory Council for all of their hardwork. Learn more about TAC TAC here: http://bit.ly/AHITACTAC. #AmplifyYouthVoice

Content curation

Social media, if utilized correctly, should tell your brand's story in a visual way that encourages action among your target audience. Below is some of the content I developed to build Stewart's brand.
Copy: One way to be inclusive of adolescents of all genders is to respect and use the pronouns that they use for themselves. During #LGBTHAW20, check out our Spark training, Inclusive Language: Patient-Centered Care for LGBTQ+ Youth

Positioning Expertise

I’m reaching out with the Adolescent Health Initiative of Michigan Medicine to see if you are interested in participating in our upcoming Twitter Chat, Supporting Adolescent Health in Rural Communities, on February 26 from 1:00-2:00 PM EST. 
We are co-hosting the event with Planned Parenthood of the Pacific Northwest and Great Hawaiian Islands and Teen Health Mississippi.

If you haven’t participated in one before, a Twitter Chat is a live event on Twitter, where an organization poses questions to the Twitter community, and other organizations and individuals answer the questions. Essentially, it is a public Twitter conversation around one unique hashtag.

We’ve found that these events are an excellent way for communities to share resources, research, knowledge, and, more generally speaking, build stronger relationships. Attached is the Twitter Chat guide, which contains the questions as well as some additional information about the event.
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Is this an opportunity you would be interested in? 
We think your expertise would make you an excellent addition to the conversation.

Testimonials

"Rachel was my digital strategist for a year. I'm incredibly pleased with her innovation, work ethic, persistence, diplomacy, and creativity. She does more than sit back and let me dictate to her. She jumps in as a valued collaborator.  If needed, she has learned a new skill and pursued formal education to assist in any task I ask. If you have the opportunity to work with Rachel DO IT, she's like a whole team in one person,"
- Pamela Stewart, author.

"Rachel approaches all projects with heart and a lot of passion. She envelopes herself in the subject matter of her work, and she strives for perfection. She's not afraid to reach out when she needs help, wants to do more, or is looking for another perspective on things. Rachel is someone I would turn to for projects that need a creative lens or greater sensitivity. She is encouraging -- both personally and professionally -- and cheers for all to succeed. She's sure to bring an aura of positivity wherever she goes,"
- Caitlin Taylor, former Editor-in-Chief of Her Campus-Michigan State University, current reporter for the Monroe News.

"Rachel has gone above and beyond for Project LETS-MSU. She has brought many incredible ideas to the table and has never failed to execute them. Her creativity and passion is definitely noticeable in her work,"
- Sonali Solanki, former President of Project LETS-MSU. 

"Your writing is great -- voice, vocabulary, sentence structure -- all of it,"
- Joannna Bosse, Associate Dean for Academic Programs & Associate Professor for Michigan State University's Residential College in the Arts and Humanities.