Building an authentic brand

When I first started working with author Pamela Stewart, I conducted a comprehensive competitive analysis to examine her brand performance in comparison to other authors in her genre (young adult science fiction/fantasy). Using the findings of this project, I developed specific, measurable goals for her book launch and her long-term social media presence. As a result, Stewart’s book ranked #1 in her Amazon category. Since then, I have worked to develop a brand and style guide for Stewart, as well as an optimized YouTube channel. 

Honing your unique voice

Developing a brand isn't a cookie cutter process. Stewart and I underwent an in-depth process of discovering her unique business needs. 

Content curation

Social media, if utilized correctly, should tell your brand's story in a visual way that encourages action among your target audience. Below is some of the content I developed to build Stewart's brand.

Testimonials

"Rachel was my digital strategist for a year. I'm incredibly pleased with her innovation, work ethic, persistence, diplomacy, and creativity. She does more than sit back and let me dictate to her. She jumps in as a valued collaborator.  If needed, she has learned a new skill and pursued formal education to assist in any task I ask. If you have the opportunity to work with Rachel DO IT, she's like a whole team in one person,"
- Pamela Stewart, author.

"Rachel approaches all projects with heart and a lot of passion. She envelopes herself in the subject matter of her work, and she strives for perfection. She's not afraid to reach out when she needs help, wants to do more, or is looking for another perspective on things. Rachel is someone I would turn to for projects that need a creative lens or greater sensitivity. She is encouraging -- both personally and professionally -- and cheers for all to succeed. She's sure to bring an aura of positivity wherever she goes,"
- Caitlin Taylor, former Editor-in-Chief of Her Campus-Michigan State University, current reporter for the Monroe News.

"Rachel has gone above and beyond for Project LETS-MSU. She has brought many incredible ideas to the table and has never failed to execute them. Her creativity and passion is definitely noticeable in her work,"
- Sonali Solanki, former President of Project LETS-MSU. 

"Your writing is great -- voice, vocabulary, sentence structure -- all of it,"
- Joannna Bosse, Associate Dean for Academic Programs & Associate Professor for Michigan State University's Residential College in the Arts and Humanities.