Building an authentic brand
When I first started working with author Pamela Stewart, I conducted a comprehensive competitive analysis to examine her brand performance in comparison to other authors in her genre (young adult science fiction/fantasy). Using the findings of this project, I developed specific, measurable goals for her book launch and her long-term social media presence. As a result, Stewart’s book ranked #1 in her Amazon category. Since then, I have worked to develop a brand and style guide for Stewart, as well as an optimized YouTube channel.