Email Marketing

REACH YOUR AUDIENCE AT THE RIGHT TIME, EVERY TIME

Create Your Own Unique Visual Style and 

Email list growth is just something you’ll never stop doing! Attracting new ideal audience members to your email list to nurture them and eventually turn them into devoted customers should be a priority as a new or veteran entrepreneur.

Check out email marketing samples from my time as the Marketing & Communications Specialist at the Adolescent Health Initiative. Utilizing their email marketing software, myemma, I was able to nurture and grow their 9-thousand subscriber list through consistency, . 

Over time, the Marketing & Events Team worked to segment their bi-monthly newsletter: one solely featuring the Annual Conference on Adolescent Health (coined Updates and Opportunities with the Annual Conference on Adolescent Health), and the other highlighting resources and opportunities (Updates and Opportunities with the Adolescent Health Initiative).

Through this shift, we were able to differentiate the newsletters so our audience-base could easily access what they needed, increase transparency, etc.
Webinar Follow-Up Email Marketing
Webinars are an effective lead generation tool - you're providing value to your audience in exchange for their time and email address. Most organizations plug their products and services at the beginning and end of a webinar. What most people miss is the opportunity to follow-up after the webinar with marketing plugs. 
  • Add the webinar attendees' email addresses to your newsletter's listerv
  • Send a personal follow-up email post-webinar:
    • informing them they will be added to the newsletter list, how often you send your newsletter, and what content the newsletter will contain
    • re-capping the key takeaways 
    • Plugging two other important marketing things (include bit.ly links to track)
  • Sample template: 
"Thank you so much for attending the Adolescent Health Initiative’s webinar with the School-Based Health Alliance on Parent Engagement in SBHCs.

From this webinar, we hope you effectively learned how to: 
  1. Recognize best practices of adolescent confidentiality and risk screening
  2. Identify strategies for engaging parents in their child’s health care
  3. Learn about available resources for parents and providers
​You can access the recording and slides from today’s webinar here.

Visit AHI's website for additional resources on providing adolescent-centered care. Also, save the date for our 7th Annual Conference on Adolescent Health on April 20-21, 2020, in Detroit, MI.

Let us know if there is anything else we can do to further support you! Don’t forget to connect with us on social media at the links below.  

We can’t wait to connect with you soon, thanks again for tuning in.
Connect with us: Facebook, Instagram, Twitter"

Welcome Sequences

​Develop email automations to engage our mailing list by teamwork, expertise, and innovation.
 
To accomplish goal #3, I developed a Welcome Email sequence with the support of our Program Team. The goal of this email is to provide an overview of AHI’s services and drive new business. By utilizing the data I collected from Google Analytics throughout FY20, I strategically placed email opt-ins on the top-performing pages (our homepage, the Annual Conference page, and our Webinars & Trainings page). Within the first two days of being live and on the website, we had 20 people sign-up to receive our newsletter. 
 
To date, 99 individuals have signed up for the Welcome Email through the opt-ins, sustaining a 25.3% open rate and a 36.0% click-through rate, both key-performance indicators (KPIs) being well above industry averages. According to Mail Chimp, the industry averages for open rates are 21.33%, and click-through rates sit at 2.62%.

Testimonials

"Rachel has done an outstanding job of weaving Michigan Medicine values into her work. She is intentional and thoughtful in her Marketing practices, and always brings care and integrity to her work. She actively challenges herself to be learning, and think critically about representing AHI and Michigan Medicine in the most responsive and inclusive way possible. Rachel is innovative in her approaches to Marketing and Communications. She constantly challenges AHI to think of new ways to reach their communities in a way that feels supportive. Rachel also incorporates team feedback into her work, and is always looking for ways to include more voices in the work. I’m proud of the work Rachel has done in response to meeting both AHI & Michigan Medicine values. She is a true asset to the institution and to the field."
-  Janine Driver, Marketing Specialist at the Adolescent Health Initiative.

"Rachel was my digital strategist for a year. I'm incredibly pleased with her innovation, work ethic, persistence, diplomacy, and creativity. She does more than sit back and let me dictate to her. She jumps in as a valued collaborator.  If needed, she has learned a new skill and pursued formal education to assist in any task I ask. If you have the opportunity to work with Rachel DO IT, she's like a whole team in one person,"
- Pamela Stewart, author.

"Rachel approaches all projects with heart and a lot of passion. She envelopes herself in the subject matter of her work, and she strives for perfection. She's not afraid to reach out when she needs help, wants to do more, or is looking for another perspective on things. Rachel is someone I would turn to for projects that need a creative lens or greater sensitivity. She is encouraging -- both personally and professionally -- and cheers for all to succeed. She's sure to bring an aura of positivity wherever she goes,"
- Caitlin Taylor, Communications Coordinator for Airport Community Schools, former Editor-in-Chief of Her Campus-Michigan State University.

"Rachel has gone above and beyond for Project LETS-MSU. She has brought many incredible ideas to the table and has never failed to execute them. Her creativity and passion is definitely noticeable in her work,"
- Sonali Solanki, former President of Project LETS-MSU.