The Spartan Nurse Brand
My expertise can be used to implement successful digital marketing and communications strategies. As the former Writer for MSU’s College of Nursing’s Marketing and Communications team, I helped monitor engagement levels on our social platforms to curate content promoting the Spartan Nurse brand. I also used this data to inform recommendations for SEO features and website updates. Based on our analysis, I was able to author some of the highest performing stories from both the 2017 and 2018 academic school year. My experience in developing the Spartan Nurse brand has shaped me into an asset for developing data-driven marketing strategies and exceptional social media content.