Anyone else love podcasts? My favorite activity has become going on 4-mile walks while binging a few of my beloved shows. Here are a couple of my favorite podcasts (some of which are online marketing related because ya girl loves to learn) to add to your playlist:⠀⠀⠀
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AboutThis blog post is an assignment from my New Media Driver's License course from my time as an undergraduate at Michigan State University. As a class, we were assigned a brand from the start of the semester to analyze. Below is my response to a cumulative examination of Urban Outfitter's digital marketing strategy. Dear Urban Outfitters,
As a student who has been analyzing all aspects of your digital marketing strategy, I am drawn to the shop's overall aesthetic and the culture you promote. From a marketing perspective, I find UO's incorporation of hashtags in their Instagram post's brilliant. By encouraging customers to sport UO hashtags in their pictures (#UOonYou, #UOHome, etc.), those posts are then filtered and live-streamed on the Urban Outfitters Community page on their website. This is brilliant in one of two ways: first, you are offering customers an outlet to feel heard. Second, your website is updated continuously at the rate your media is consumed. However, I have one suggestion that I believe will take your brand to the next level: |
Hey there,
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