Rachel Brauer
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Your 2020 LinkedIn Marketing Strategy

1/27/2020

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LinkedIn, a professional networking site with over 600 million active users, is a social media platform that I never thought I would endorse. 

But here we are.

In 2020, LinkedIn closely resembles Facebook in 2012 before it became oversaturated with ads, social selling, and political clickbate.

Because, let's face it, marketers ruin everything. 

LinkedIn's organic reach right now is unreal -- so I advise taking advantage of this opportunity by leveraging the platform.

​But first, you need to leverage your profile.

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Instagram caption mistakes?

8/9/2019

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If you’re looking to grow your following and build a community on Instagram, you need to provide educational content (lessons, how-tos). Positioning yourself as a thought leader is the perfect way to build credibility and deepen your relationship with your audience. 

So, the next time you’re drafting content for your feed, keep these tips in mind: 
How to write instagram captions that will drive engagement with your audience.

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2019 social media trends to take advantage of before the year is over

8/9/2019

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2019 social media and online marketing trends to try before the year is over.
This is a guest post written by Katie Ko Social. More information about Katie can be found at the end of the article. 

Is anyone else in denial of the fact that we’re already over halfway through 2019? Fall is quickly approaching and before we know it, 2020 will be here. 

So, what should you focus on for the rest of the year? The short answer: a lot of things. 

One of the hardest parts about social media is the pressure to “keep up with the trends.” I hear it from clients on a weekly basis: what should we be doing? How can we stay relevant? 
​

Social media is always changing and it can be difficult to stay on top of it all. But for now, I recommend focusing on the following trends.

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What social media platform(s) should your business be using?

7/10/2019

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Which social media platform is right for my business in 2019?
Whenever I talk with clients, their biggest concern is whether or not to invest in social media. I'm peppered with questions ranging from: will it actually produce an ROI, (or a return on investment)? How do you even measure ROIs with social media? How do I know which platform is right for my business?

On top of that, the list of social media platforms goes on and on. And in the shifting social sphere, it can feel like an uphill battle trying to gain momentum on one platform, let alone all of them.

And I know what you're thinking:

"But Rachel, how do I know which platform to focus on?" ​

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You probably didn't know these 2019 Instagram hacks

6/26/2019

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Ahh Instagram, the social media platform we all love to hate. 

With the rise of follow/unfollow, bots, the ever-changing algorithm, and the obsession over vanity metrics, most business owners ax Instagram from their marketing plan entirely. While Instagram may not be the ideal social platform to include in every business' marketing arsenal, it can be a game-changer for those it is.

Here are 6 (organic) ways to boost your engagement on Instagram. 
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    Hey there,
    I'm Rachel!

    Social media maven at your service! Read more about me. 
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Testimonials

"Rachel has done an outstanding job of weaving Michigan Medicine values into her work. She is intentional and thoughtful in her Marketing practices, and always brings care and integrity to her work. She actively challenges herself to be learning, and think critically about representing AHI and Michigan Medicine in the most responsive and inclusive way possible. Rachel is innovative in her approaches to Marketing and Communications. She constantly challenges AHI to think of new ways to reach their communities in a way that feels supportive. Rachel also incorporates team feedback into her work, and is always looking for ways to include more voices in the work. I’m proud of the work Rachel has done in response to meeting both AHI & Michigan Medicine values. She is a true asset to the institution and to the field."
-  Janine Driver, Marketing Specialist at the Adolescent Health Initiative.

"Rachel was my digital strategist for a year. I'm incredibly pleased with her innovation, work ethic, persistence, diplomacy, and creativity. She does more than sit back and let me dictate to her. She jumps in as a valued collaborator.  If needed, she has learned a new skill and pursued formal education to assist in any task I ask. If you have the opportunity to work with Rachel DO IT, she's like a whole team in one person,"
- Pamela Stewart, author.

"Rachel approaches all projects with heart and a lot of passion. She envelopes herself in the subject matter of her work, and she strives for perfection. She's not afraid to reach out when she needs help, wants to do more, or is looking for another perspective on things. Rachel is someone I would turn to for projects that need a creative lens or greater sensitivity. She is encouraging -- both personally and professionally -- and cheers for all to succeed. She's sure to bring an aura of positivity wherever she goes,"
- Caitlin Taylor, Communications Coordinator for Airport Community Schools, former Editor-in-Chief of Her Campus-Michigan State University.

"Rachel has gone above and beyond for Project LETS-MSU. She has brought many incredible ideas to the table and has never failed to execute them. Her creativity and passion is definitely noticeable in her work,"
- Sonali Solanki, former President of Project LETS-MSU. 
  • Home
  • about
  • Blog
  • Portfolio
    • Social Media Management >
      • Consulting
      • Adolescent Health Initiative
    • Writing Samples >
      • The State News
      • College of Nursing
      • Her Campus
  • Contact