Rachel Brauer
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Networking as a creative entrepreneur in Michigan

6/12/2019

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I’ll be honest, starting a business is more complicated than I expected. I mean, I graduated with a liberal arts degree -- not business management. Once I realized that I needed to seek external support in order to build a business, I turned to one of my favorite digital marketing influencers, Jenna Kutcher. She encourages the listeners of her podcast, Goal Digger, to join the Rising Tide Society.

If you have ever wondered about the origin of the hashtag #communityovercompetition, it's the Rising Tide! In essence, the organization is a national support group by creatives for creatives. There are local chapters, referred to as "Tuesdays Together" where members meet once a month to discuss topics such as SEO, websites, Pinterest for business, etc. Basically, these monthly meetings serve as a mastermind and networking opportunities.

​"We believe an empowered creative economy will change the world. By elevating the voices of creatives around the world, sharing their stories, and building a thriving online and offline community, we support the creative in their pursuit of a sustainable livelihood. Empowerment begins with saving creatives time and money."
- The Rising Tide Society's website
For me, the Rising Tide's networking opportunities have extend well beyond the confines of Tuesdays Together, taking form in the collaborative efforts of styled photo shoots. Anyone in the wedding industry knows how imperative styled shoots are to get your business out there and building your portfolio (along with how much time goes into coordinating these events).

More, styled shoots serve as a space to mingle with other talented creatives. Above are pictures from events I attended, hosted at the Iroquois Club and the Cross W. Ranch.

If you're a creative and are looking for more support and accountability in your artistic endeavors, I would highly suggest joining your local chapter of the Rising Tide Society.
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Stay tuned for more journeys and resources chronicling the uncharted territories of entrepreneurship. :)
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"Rachel has done an outstanding job of weaving Michigan Medicine values into her work. She is intentional and thoughtful in her Marketing practices, and always brings care and integrity to her work. She actively challenges herself to be learning, and think critically about representing AHI and Michigan Medicine in the most responsive and inclusive way possible. Rachel is innovative in her approaches to Marketing and Communications. She constantly challenges AHI to think of new ways to reach their communities in a way that feels supportive. Rachel also incorporates team feedback into her work, and is always looking for ways to include more voices in the work. I’m proud of the work Rachel has done in response to meeting both AHI & Michigan Medicine values. She is a true asset to the institution and to the field."
-  Janine Driver, Marketing Specialist at the Adolescent Health Initiative.

"Rachel was my digital strategist for a year. I'm incredibly pleased with her innovation, work ethic, persistence, diplomacy, and creativity. She does more than sit back and let me dictate to her. She jumps in as a valued collaborator.  If needed, she has learned a new skill and pursued formal education to assist in any task I ask. If you have the opportunity to work with Rachel DO IT, she's like a whole team in one person,"
- Pamela Stewart, author.

"Rachel approaches all projects with heart and a lot of passion. She envelopes herself in the subject matter of her work, and she strives for perfection. She's not afraid to reach out when she needs help, wants to do more, or is looking for another perspective on things. Rachel is someone I would turn to for projects that need a creative lens or greater sensitivity. She is encouraging -- both personally and professionally -- and cheers for all to succeed. She's sure to bring an aura of positivity wherever she goes,"
- Caitlin Taylor, Communications Coordinator for Airport Community Schools, former Editor-in-Chief of Her Campus-Michigan State University.

"Rachel has gone above and beyond for Project LETS-MSU. She has brought many incredible ideas to the table and has never failed to execute them. Her creativity and passion is definitely noticeable in her work,"
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  • Home
  • about
  • Blog
  • Portfolio
    • Social Media Management >
      • Consulting
      • Adolescent Health Initiative
    • Writing Samples >
      • The State News
      • College of Nursing
      • Her Campus
    • Event Promotion
  • Contact